Whether you're a startup, an existing business, a personal brand, or anything else, your first instinct in the channel should be to do one thing:
Your business, your brand, your content - all of it has to lead.
It’s the nature of the channel: You can’t win until you lead. You can’t compete until you lead. You won't get noticed until you lead.
This isn’t 2005. The interwebs are loaded with content and with brands now.
And if your instinct is to fit in or do what everyone else is doing, then think again.
So, do what instead?
Go out and lead the way with your marketing.
Say something, stand for something, shape the future.
The new marketing:
Do strategy, not just tactics.
Think bigger, aim higher.
Lead, not just a tribe or an audience, but a movement.
Because there are some simple yet powerful strategies that you must know and apply - leadership strategies for the channel.
Strategies that will put you ahead.
To know how they work, read on, explore, and don't forget to subscribe.