Whether you're a startup, an existing business, a personal brand, or anything else, your first instinct in the digital channel should be to do one thing:
Your business, your brand, your marketing, and your content - all of it has to lead.
The Nature of the Channel
It’s the nature of the channel:
You can’t win until you lead something there.
You can’t compete until you lead something there.
You won't get noticed until you lead something there.
This isn’t 2005. The interwebs are loaded with content and with brands now.
And if your instinct is to fit in or do what everyone else is doing, then think again.
So, find ways to lead:
Say something, stand for something, live something.
The New Marketing
The new marketing is leadership-driven:
- Doing strategy, not just tactics.
- Thinking bigger, not just maintaining.
- Shaping the future, not just standing by.
- Leading tribes, whole movements.
Acting with leadership in the digital channel will allow you to dominate your niche, your space, your market. And not least because your competitors are almost certainly lacking in leadership.
So, if you'd like to know how leadership-driven marketing works, then read on, explore, and don't forget to subscribe.
Then go out and lead.