February 22, 2018

The need to lead

Marketers these days must lead.

So many of the things we do in marketing as mechanical tasks, now require a leadership mindset: Winning, competing, positioning, creating a category,  influencing the marketplace.

Leading for marketers involves the willingness to actually say something, to stand for something, to challenge something.  And none of those can be done until you do, in reality, lead something.

There is no content marketing without the leadership drive/skills to make it happen.

And effective content marketing is now near impossible without a leadership edge.

Do you know where your leadership edge is?


The need to lead

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