January 23, 2018

The need to lead

Marketers these days must lead. So many of the things we do in marketing as mechanical tasks, now require a leadership mindset: Winning, competing, positioning, creating a category,  influencing the marketplace. Leading for marketers involves the willingness to actually say something, to stand for something, to challenge something.  And none of those can be done until […]

How To Get The Content Advantage

  What is the content advantage? Well, it’s about using content to power up your business. Because content is the new advertising, the new PR, the new market research, the new messaging and communications. But Better Articles, blog posts, videos, visuals – you name it. Good content creates awareness, interest, desire. It generates leads, sales, repeat […]

Why I’m Buying Jay Baer’s New Book Even Before I Know The Title

  There’s a new Jay Baer book out soon and I know nothing about it. But as soon as it comes out I plan to pony up and buy the thing, anyway. So, before I explain that logic, a question. What is it that drives content? Well, it turns out that what drives content – and […]

The Managerial Class Sucks At Content And This Is Your Opportunity

Something happens for you when you truly get content – a transformation, an opportunity, an advantage that is hard for others to compete with. I call this the content advantage and I want to show you how it works.  Let’s say it’s 1930 and people are talking about a new way to advertise. It’s called radio. […]

How Content Creates Massive Potential For Your Business

    Here’s my latest deck from Slideshare – “How content creates massive potential for your business”. It goes into the homepage message in a bit more detail. Time and again as I talk to companies I see that very, very few of them get content in any real sense. Only the rare ones see […]

How To Get Your Reader On Your Side In Seconds

   Everything that happens between you and your reader stems from a decision that you may not even be aware of: The way you frame the relationship. Above all, this frame will determine, in a matter of just seconds, whether or not you get your reader on your side. Whether you realize it or not, every […]

To Be Successful, Write About Success

  I’m going to help you become more successful. That’s my mission. So, here’s how you’re going to do it: You’re going to succeed by helping others succeed. You can rest assured that people the world over want to be successful. There’s a market for that, a need for that. You almost cannot go wrong with […]

Human Friendly Content Is The Most Influential Content You Can Create

  You know the mind-blowing thing about human-friendly content? It has influence. In fact, human-friendly content is the most influential content you can create: It gets people to, actually, you know, do stuff. Human-friendly content speaks to people on a basic, human level. It appeals to their basic needs in basic terms:  It changes how people think, feel, […]

It’s Time to Talk About Content

   Let’s talk. It’s been a while but it’s time to talk about content. And so: I think you should build a business around your own content. Why would I say such a thing? Well, you may not have thought of it in these terms, but if you write a blog, or review a book […]

Start a Content Business

How To Start a Content Business What do you need to start a content business? Well, three things:  A problem. An audience. An income.  You see, building a business around content is kind of like a three act play: Act One: You show people how to solve a problem. Act Two: You build an audience around that solution. Act […]