January 23, 2018

Why I’m Buying Jay Baer’s New Book Even Before I Know The Title

  There’s a new Jay Baer book out soon and I know nothing about it. But as soon as it comes out I plan to pony up and buy the thing, anyway. So, before I explain that logic, a question. What is it that drives content? Well, it turns out that what drives content – and […]

The Managerial Class Sucks At Content And This Is Your Opportunity

Something happens for you when you truly get content – a transformation, an opportunity, an advantage that is hard for others to compete with. I call this the content advantage and I want to show you how it works.  Let’s say it’s 1930 and people are talking about a new way to advertise. It’s called radio. […]

It’s Time to Talk About Content

   Let’s talk. It’s been a while but it’s time to talk about content. And so: I think you should build a business around your own content. Why would I say such a thing? Well, you may not have thought of it in these terms, but if you write a blog, or review a book […]