December 17, 2017

The most expensive lesson in writing

I don’t remember when I first heard the expression “preparation is not production” but the failure to see the difference has been the most expensive writing mistake of my life.  It was a mistake that was chronic and mostly invisible. Even after I realized I was doing too much prep and not enough writing, I still found excuses – I actually […]

Why Stephen Fry gets it wrong on grammar

 If you’re interested in writing, this Stephen Fry video is worth 6 minutes of your time.  First of all, there’s the amazing musicality of the audio. Injecting music into your writing is a powerful writing technique – as I have argued  – and I think Fry proves the point. By the time you’ve listened through, you’ve […]

Neil Strauss’s key to writing: Assume that no one cares

In an excellent video interview (below) with Tim Ferriss, NYT best selling author, Neil Strauss offers his key to good writing. Let me paraphrase a superb writing technique: As you begin to write, assume that no-one cares.      Clueless writers assume that there’s something inherently interesting in whatever they write. But the experienced writer assumes […]

How to make your writing more distinctive

Distinctiveness is as important to your personal or corporate brand as design or presentation, yet the skill of written distinctivenss is widely ignored. Today I have a solution for you.

How we write about leadership in the modern era

Memo to self: Five things you must do when writing about leadership in the age of social media. (This is, erm, a parody.) In reverse order of importance, here they are:  #5. Use quotations up the wazoo. Big sweeping, philosophical quotations can be tweeted very conveniently and are hard to refute. Leaders really need these […]